To help get an idea of what type of model would be better suited to appear on my magazine I created a mood board I made a moodboard reflecting my target audience personality culture and interests in life. This inspired me in choosing my new model.
Sunday 26 December 2010
Mood Board
To help get an idea of what type of model would be better suited to appear on my magazine I created a mood board I made a moodboard reflecting my target audience personality culture and interests in life. This inspired me in choosing my new model.
Practice Shots
Here are my original Practice Shots I have decided not to use them in my final production as I don't think the model is appropriate a R&B female artist's are powerfull and womanly in these shots the model looks youthfull, pretty and innocent.
Sunday 19 December 2010
Artist Costume
In my original practice shots My Artists has two key looks,
The first is a party look made up of a play suit, Glitzy costume jewellery and Pastry trainers. I have used this look as it reflect's the theme of the magazine Christmas & New year as it is a December issue and it is party season the T.A may be looking for ideas and inspiration from their favourite artits, although this look is dressed up the artist wears trainers as they are a fashion icon of R&B stars, the target audience will recognise these trainers, as the creaters Vanessa & Angela Simmons who have their own reality t.v series on MTV, their fame is stems from their Father a Hip-Hop music icon, Run, his brother Russell Simmons is the co-founder of Def Jam records a major record label who deal with stars such as Rhianna and Ne-Yo.
The second look I have used is a festive look of a vintage pale pink cosy christmas jumper teamed with leggings and uggs. This shows the artists down-to-earth side, as I will be using this image for her interview which is conducted inside her home, where she gives us her take on her musical story and gets into the festive mood as she shares some of her personal christmas snaps.
Artist Hair & Make-Up
I have used this make-up tutourial by beauty guru beauty crush, inspired Rhianna, one of the artists who would feature in my music magazine. The look has been taken from her music video for her song 'Hard' it is just one of the various makeup looks that features in her video. I have also attached the video here, I like this look as the smokey-eyes and bright pink lipstick give my model a edgy but glamourous look. There are two different hair looks used, the first is a swept up curly bun, I have used this on the front cover and the double page spread, so the target audience can clearly see her face making the interview feel personal. The second look is big curls used on the contents page image, reflecting the artists glamour.
R&B Magazine Codes + Conventions
I have choosen to create an R&B magazine for females. In preparation for this I have analysed the image of five different artists that will be representitive of the artists I will feature in my music magazine, Alicia Keys, Beyonce, Leona Lewis, Nicki Minaj and Rhianna. In this section I will talk about the codes and conventions of R&B magazines and how they represent females.
R&B music magazine's conventionally represent females as sex objects, because the target audience are male, currently there are no R&B magazines that are aimed at females.
Women are often shown wearing bikinis or other types of revealing outfits. The main sell line related to them often pulls in the male reader more, and includes pin-up style posters.
Instead of exploiting and degrading female R&B artist's I want to represent them not just a sex object, but for the person they are.
Image Analysis: Leona Lewis
In this image of Leona Lewis she is walking along the beautiful shores, this is a romantic setting reflecting the nature of the songs. It's also very nautral showing that music comes naturally to her. She is wearing a long brown maxi dress, reflecting the summery settings. Her hair and dress are blowing in the wind freely reflecting her free spirit. Her make-up is a dramatic red lip and thick black eyeliner showing her glamourous diva style music.
Image Analysis: Beyonce
This image of Beyonce was taken in promotion for her album Beyonce Knowles : I am Sasha Fierce. This image has been taken in black and white, this shows the darkness of some of the themes about love in her album. The background is plain black making the Beyonce stand out. Beyonce is posed crouching in a almost animal-like position showing the wildness of her stage alter-ego Sasha Fierce. Her eyebrows are defined and her eye-make up is dark and dramatic reflecting some of the dark themes about love running through her songs and drawing attention to her eyes. Her hair is styled in a dramatic quiff this is an icon asscoaited with her hit 'Single Ladies' featuring on her Sasha Fierce album. In this image Beyonce is wearing a black leotard an icon of style associated with the 'Single Ladies' video. It has been customised with a metal stud strap she is also wearing a glove made from some kind of metal this reflects her tough resilient attitude and unbreakable ego.
Image Analysis: Nicki Minaj
This image of Niki Minaj was taken in promotion for her new debut album pink Friday in the new york daily news entertainment section of their web page. In this image Niki is dressed in a prom style dress with a dramatic tutu style train, reflecting her drama-queen personality. She is wearing a bubble-gum pink wig, Minaj says "When I get up in the morning and put on a pink or a green wig, I see myself as a piece of animation," she says. "It lets me be the person I want to be, a person who's not embarrassed to have fun." The pink wig also relates to just one of her altrenative persona's Barbie, based on the blonde plastic doll, linking into her own image as she is 'plastic' after having plastic surgery. Her trademark catchphrase on many of her song's is 'it's barbie b****'. Her make-up is dramatic two with a matching pink lipstick and thick black flase eyelashes. She is also wearing silver bangles matching her dress reflecting her glamourous side. She is wearing sky-high diva shoes, which make a big statement like the rest of her outfit. This is almost a fantasy like image as everything is over-exaggerated and colourful. Minaj says
"The animated bug has bitten pop culture," Minaj says. "It makes me feel happy and free. When you don't act seriously, you can make up your own rules.
Her pose is unique, it she is sitting on the floor with her arm on one leg, looking quite masculine, contrasting with the pink feminine theme of the image. Showing the masculine image and ego she maintains whilst rapping.
Image Analysis: Alicia Keys
This is an image of Alicia Keys on a photoshoot. This image has been taken in black and white, giving the image a vintage theme. Furthermore the photo reflects her pure natural beauty because of the basic format used. We cannot see the makeup she however we know she is wearing thick black winged eye make-up follwing the vintage theme. Her hair has is in natraul spiral curls.
She is posed so she is smiling, showing that she is happy and enjoying herself. It shows her passion for music as she is playing the piano. The background has not been edited the natraul surroundings have been kept suggesting that perhaps this is a in action shot.
Image Analysis: Rhianna
In this image of Rhianna, was taken from her interview with Marie Claire. In this image she is not smiling this could be to reflect the serious tone of the interview. She is posed so her hands are running through her hair. This shows off her new fiery red locks, reflecting her new era and take on the world. Her make up is kept simple, with a pink nude lipstick and bronzed cheeks. Her eyemakeup is pale green shimmer, brining out her eyes. Her make up is kept simple so not to deattract any attention from her hair.
She is wearing a tight white dress embellished with crystals showing her wealth. You can see one of her tattos peeping through the dress on her left shoulder showing her rebellious side.
The image background is a neutral gradient of grey to white. The bottom is darker gradually getting lighter towards the top drawing attention to her face.
Thursday 16 December 2010
Questionnaire
I created a questionnaire to find out what my Target Audience wanted from a music magazine and also to find out, whether to aim it males or females. I found my reasearch very usefull as it gave me ideas and inspiration as to what would appeal to my T.A and what would make them buy my magazine.
Questionnaire Music Magazine
Questionnaire Music Magazine
Target Audience Profile
Target Audience Profile (Male Version)
My target audience are males, within the age bracket of 16-25.
The T.A is a student currently at university studying for a degree in a creative subject that would enable them to follow the career path of something in the creative fields. Other members of the target audience may be just starting out in a job or doing an apprenticeship. They are positive and have tons of energy and ideas that they put into their work. They are currently single, as they don’t like to be tied down into a relationship as they are still young and enjoy their freedom and are not ready for any commitments.
They enjoy making music, and visiting gigs. They are a party animal and enjoy many nights out with their friends. They enjoy retail therapy and aspire to dress like their music icons. In addition to this, they might have their own show on a local radio station at the weekends or might even DJ at a local club or music venue. They keep fit by visiting there gym as well as boxing. One of their favourite artists is Tinie Tempah as he is from London, is down-to-earth, is from a similar background to the T.A he is a real inspiration to him as he is an example to show him it is possible to make it into the music buisness. His lyrics are true to life and his beats are catchy.
They like a range of music, mainly R&B and Hip-Hop but they also like Grime, Rap, Dub step, Funky House, and Garage. In addition to this they also enjoy listening to other types of music that they wouldn’t always listen to such as classical music to get ideas for new music they can produce. They don’t like to be repetitive in their work; they always look for new ideas.
They have their own blog and You-tube channel, showing their music and talking about themselves and their life, giving their followers an update on what’s going on and what new materiel they have made. They love receiving words of encouragement, as well as criticisms that help them improve their work and move forward in the right direction. They also enjoy using social networking sites to chat to their friends and to find out what the next big social event is. They don’t read any other music magazines as none currently satisfies their musical needs and interests.
Their goal in life is to become a music producer and make it into the industry. They have all the support from their family and friends, and are full of positivity and ideas; the future looks bright for them. They try to promote themselves using their Blog and You-tube and any other forums or platforms that come their way. They love to work with other young people of a similar age and help them to make music they have a strong passion and drive and spend most of their days in a recording studio. Music Generator helps them as it inspires them to carry on creating new music and giving them a direction.
Target Audience Profile (Female Version)
My target audience are females, within the age bracket of 16-25.
The T.A is a student currently at university studying for a degree in a creative subject that would enable them to follow the career path of something in the creative fields. Other members of the target audience may be just starting out in a job or doing an appretenceship. They are positive and have tons of energy and ideas that they put into their work. They are currently single, as they don’t like to be tied down into a relationship as they are still young and enjoy their freedom and are not ready for any commitments.
They enjoy making music, and visiting gigs. They are a party animal and enjoy many nights out with their friends. They also have a love for style and fashion and are conscious of what they wear, they love to be creative with clothes and try to keep up with trends; they enjoy and get a real buzz out of retail therapy. In addition to this, they might have their own show on a local radio station at the weekends or might even DJ at a local club or music venue. They keep fit by visiting there unis gym at least once a week. One of their favourite artists is Rhianna as she is edgy but beautiful. She has a good vocal, and a strong personality she has been through a lot, her lyrics are inspiring and moving.
They like a range of music, mainly R&B, but they also like Dub step, Funky House, Pop. In addition to this they also enjoy listening to other types of music that they wouldn’t always listen to such as classical music to get ideas for new music they can produce. They don’t like to be repetitive in their work; they always look for new ideas.
They have their own blog and You-tube channel, showing their music and talking about themselves and their life, giving their followers an update on what’s going on and what new materiel they have made. They love receiving words of encouragement, as well as criticisms that help them improve their work and move forward in the right direction. They also enjoy using social networking sites to chat to their friends and to find out what the next big social event is. They don’t read any other music magazines as none currently satisfies their musical needs and interests.
Their goal in life is to become a music producer and make it into the industry. They have all the support from their family and friends, and are full of positivity and ideas; the future looks bright for them. They try to promote themselves using their Blog and You-tube and any other forums or platforms that come their way. They love to work with other young people of a similar age and help them to make music they have a strong passion and drive and spend most of their days in a recording studio. Harmony helps them as it inspires them to carry on creating new music and giving them a direction.
My target audience are males, within the age bracket of 16-25.
The T.A is a student currently at university studying for a degree in a creative subject that would enable them to follow the career path of something in the creative fields. Other members of the target audience may be just starting out in a job or doing an apprenticeship. They are positive and have tons of energy and ideas that they put into their work. They are currently single, as they don’t like to be tied down into a relationship as they are still young and enjoy their freedom and are not ready for any commitments.
They enjoy making music, and visiting gigs. They are a party animal and enjoy many nights out with their friends. They enjoy retail therapy and aspire to dress like their music icons. In addition to this, they might have their own show on a local radio station at the weekends or might even DJ at a local club or music venue. They keep fit by visiting there gym as well as boxing. One of their favourite artists is Tinie Tempah as he is from London, is down-to-earth, is from a similar background to the T.A he is a real inspiration to him as he is an example to show him it is possible to make it into the music buisness. His lyrics are true to life and his beats are catchy.
They like a range of music, mainly R&B and Hip-Hop but they also like Grime, Rap, Dub step, Funky House, and Garage. In addition to this they also enjoy listening to other types of music that they wouldn’t always listen to such as classical music to get ideas for new music they can produce. They don’t like to be repetitive in their work; they always look for new ideas.
They have their own blog and You-tube channel, showing their music and talking about themselves and their life, giving their followers an update on what’s going on and what new materiel they have made. They love receiving words of encouragement, as well as criticisms that help them improve their work and move forward in the right direction. They also enjoy using social networking sites to chat to their friends and to find out what the next big social event is. They don’t read any other music magazines as none currently satisfies their musical needs and interests.
Their goal in life is to become a music producer and make it into the industry. They have all the support from their family and friends, and are full of positivity and ideas; the future looks bright for them. They try to promote themselves using their Blog and You-tube and any other forums or platforms that come their way. They love to work with other young people of a similar age and help them to make music they have a strong passion and drive and spend most of their days in a recording studio. Music Generator helps them as it inspires them to carry on creating new music and giving them a direction.
Target Audience Profile (Female Version)
My target audience are females, within the age bracket of 16-25.
The T.A is a student currently at university studying for a degree in a creative subject that would enable them to follow the career path of something in the creative fields. Other members of the target audience may be just starting out in a job or doing an appretenceship. They are positive and have tons of energy and ideas that they put into their work. They are currently single, as they don’t like to be tied down into a relationship as they are still young and enjoy their freedom and are not ready for any commitments.
They enjoy making music, and visiting gigs. They are a party animal and enjoy many nights out with their friends. They also have a love for style and fashion and are conscious of what they wear, they love to be creative with clothes and try to keep up with trends; they enjoy and get a real buzz out of retail therapy. In addition to this, they might have their own show on a local radio station at the weekends or might even DJ at a local club or music venue. They keep fit by visiting there unis gym at least once a week. One of their favourite artists is Rhianna as she is edgy but beautiful. She has a good vocal, and a strong personality she has been through a lot, her lyrics are inspiring and moving.
They like a range of music, mainly R&B, but they also like Dub step, Funky House, Pop. In addition to this they also enjoy listening to other types of music that they wouldn’t always listen to such as classical music to get ideas for new music they can produce. They don’t like to be repetitive in their work; they always look for new ideas.
They have their own blog and You-tube channel, showing their music and talking about themselves and their life, giving their followers an update on what’s going on and what new materiel they have made. They love receiving words of encouragement, as well as criticisms that help them improve their work and move forward in the right direction. They also enjoy using social networking sites to chat to their friends and to find out what the next big social event is. They don’t read any other music magazines as none currently satisfies their musical needs and interests.
Their goal in life is to become a music producer and make it into the industry. They have all the support from their family and friends, and are full of positivity and ideas; the future looks bright for them. They try to promote themselves using their Blog and You-tube and any other forums or platforms that come their way. They love to work with other young people of a similar age and help them to make music they have a strong passion and drive and spend most of their days in a recording studio. Harmony helps them as it inspires them to carry on creating new music and giving them a direction.
Mission Statement
Originally I set out to aim my magazine at a male target audience, I then altered my mission statement to suit a female target audience. After researching the target audience I found my magazine would be better suited to females as there was more interest in a music magazine aimed at woman, one that doesn't represent women as typical sex-objects but instead empowers them and shows them for their true potential.
Mission statement (The orginal to suit a male target audience)
My new music magazine is named Music Generator. The name is explains what the magazines purpose is generating new musical stars. It will give an insight into how the music industry is constructed and how to make it into the industry. Music Generator will offer its target audience a chance to appear on the cover. The aim of Music Generator is to show already established names in music, as well as showcasing new R&B Male and Female artists, promoting them to important record companies. The aim of Music Generator is to give everyone a chance to make it big no matter how humble and small of a background they have. As well as scouting for upcoming music producers. Giving people who rely on music as their escape or as a way to express how their feeling to share their music.
Music Generator will be distributed on a monthly basis, and will be sold at a retail price of £2.20 as the target audience are aged between 16-25 many of them will be students or just starting their careers so will not be earning a large amount of money. The magazine will be available from newsagents, supermarkets, and from certain fashion stores that reflect the target audience’s style.
Music Generator will feature a new and upcoming R&B artists and producers on its front cover, with an exclusive interview on who are they are, what their music is, who inspired them and how they’ve got to where they are now, Inspiring other artists and producers to follow in their footsteps. As well as gossip and the latest information on already established artists their latest music and gigs. In addition to this there will be an advice section, where readers can write in asking artists and record companies questions on their future in the music business. In addition to this it will feature, competitions, articles on the latest gigs, also content on fashion and lifestyle.
Music Generator promises to deliver each issue packed with inspiration and help for new artists, a new place to showcase their music. As well as all the latest gossip and music entertainment news for music fans, with the latest gigs and album reviews of all their favourite artists. As a magazine Music Generator believes everybody should have the right to music, and artists of all backgrounds, should be able to express their passion and love for music through their own music, as well as having a chance to show their music to record companies.
The target audience that Music Generator is mainly aimed at Males (However there may be a minority of female readers) in their teens to mid twenties who have a love and passion for R&B music, and are either a fan , or are inspired by the artists to make their own music and want to showcase it.
Mission Statement (Female version altered version to suit a female T.A)
My new music magazine is named Harmony. The name is inspired by the literal definition of Harmony ‘The way a piece of music is constructed’. It will give an insight into how the music industry is constructed and how to make it into the industry. Harmony will offer its target audience a chance to appear on the cover. The aim of Harmony is to show already established names in music, as well as showcasing new R&B female artists, promoting them to important record companies. As it stands there are currently no R&B magazines that are aimed at women. Current R&B magazines only show women as sex objects. This degrades their value in the music industry, and making men seem dominant and superior to them. Harmony will aim to empower women give them value in the music industry and show their talent.
Harmony will be distributed on a monthly basis, and will be sold at a retail price of £2.20 as the target audience are aged between 16-25 many of them will be students or just starting their careers so will not be earning a large amount of money. The magazine will be available from newsagents, supermarkets, and from certain fashion stores that reflect the target audience’s style.
Harmony will feature a new and upcoming R&B female artist on its front cover, with an exclusive interview on who are they are, what there music is, who inspired them and how they’ve got to where they are now, Inspiring other women to follow in their footsteps. As well as gossip and the latest information on already established artists their latest music and gigs. In addition to this there will be an advice section, where readers can write in asking artists and record companies questions on their future in the music business. In addition to this it will feature, competitions, articles on the latest gigs, also content on fashion and lifestyle.
Harmony promises to deliver each issue packed with inspiration and help for new artists, a new place to showcase their music. As well as all the latest gossip and music entertainment news for music fans, with the latest gigs and album reviews of all their favourite artists. As a magazine Harmony believes everybody should have the right to music, and women of all backgrounds, should be able to express their passion and love for music through their own music, as well as having a chance to show their music to record companies.
The target audience that Harmony is aimed at females in their teens to mid twenties who have a love and passion for R&B music, and are either a fan , or are inspired by the artists to make their own music and want to showcase it.
Mission statement (The orginal to suit a male target audience)
My new music magazine is named Music Generator. The name is explains what the magazines purpose is generating new musical stars. It will give an insight into how the music industry is constructed and how to make it into the industry. Music Generator will offer its target audience a chance to appear on the cover. The aim of Music Generator is to show already established names in music, as well as showcasing new R&B Male and Female artists, promoting them to important record companies. The aim of Music Generator is to give everyone a chance to make it big no matter how humble and small of a background they have. As well as scouting for upcoming music producers. Giving people who rely on music as their escape or as a way to express how their feeling to share their music.
Music Generator will be distributed on a monthly basis, and will be sold at a retail price of £2.20 as the target audience are aged between 16-25 many of them will be students or just starting their careers so will not be earning a large amount of money. The magazine will be available from newsagents, supermarkets, and from certain fashion stores that reflect the target audience’s style.
Music Generator will feature a new and upcoming R&B artists and producers on its front cover, with an exclusive interview on who are they are, what their music is, who inspired them and how they’ve got to where they are now, Inspiring other artists and producers to follow in their footsteps. As well as gossip and the latest information on already established artists their latest music and gigs. In addition to this there will be an advice section, where readers can write in asking artists and record companies questions on their future in the music business. In addition to this it will feature, competitions, articles on the latest gigs, also content on fashion and lifestyle.
Music Generator promises to deliver each issue packed with inspiration and help for new artists, a new place to showcase their music. As well as all the latest gossip and music entertainment news for music fans, with the latest gigs and album reviews of all their favourite artists. As a magazine Music Generator believes everybody should have the right to music, and artists of all backgrounds, should be able to express their passion and love for music through their own music, as well as having a chance to show their music to record companies.
The target audience that Music Generator is mainly aimed at Males (However there may be a minority of female readers) in their teens to mid twenties who have a love and passion for R&B music, and are either a fan , or are inspired by the artists to make their own music and want to showcase it.
Mission Statement (Female version altered version to suit a female T.A)
My new music magazine is named Harmony. The name is inspired by the literal definition of Harmony ‘The way a piece of music is constructed’. It will give an insight into how the music industry is constructed and how to make it into the industry. Harmony will offer its target audience a chance to appear on the cover. The aim of Harmony is to show already established names in music, as well as showcasing new R&B female artists, promoting them to important record companies. As it stands there are currently no R&B magazines that are aimed at women. Current R&B magazines only show women as sex objects. This degrades their value in the music industry, and making men seem dominant and superior to them. Harmony will aim to empower women give them value in the music industry and show their talent.
Harmony will be distributed on a monthly basis, and will be sold at a retail price of £2.20 as the target audience are aged between 16-25 many of them will be students or just starting their careers so will not be earning a large amount of money. The magazine will be available from newsagents, supermarkets, and from certain fashion stores that reflect the target audience’s style.
Harmony will feature a new and upcoming R&B female artist on its front cover, with an exclusive interview on who are they are, what there music is, who inspired them and how they’ve got to where they are now, Inspiring other women to follow in their footsteps. As well as gossip and the latest information on already established artists their latest music and gigs. In addition to this there will be an advice section, where readers can write in asking artists and record companies questions on their future in the music business. In addition to this it will feature, competitions, articles on the latest gigs, also content on fashion and lifestyle.
Harmony promises to deliver each issue packed with inspiration and help for new artists, a new place to showcase their music. As well as all the latest gossip and music entertainment news for music fans, with the latest gigs and album reviews of all their favourite artists. As a magazine Harmony believes everybody should have the right to music, and women of all backgrounds, should be able to express their passion and love for music through their own music, as well as having a chance to show their music to record companies.
The target audience that Harmony is aimed at females in their teens to mid twenties who have a love and passion for R&B music, and are either a fan , or are inspired by the artists to make their own music and want to showcase it.
Pre-liminary Task
Before I set out on my main task of creating three pieces of media texts for my music magazine, I undertook a pre-liminary task of creating a contents page, this task was helpfull in preparing me for the main task as I gained knowledge and confidence in using photoshop. Aswell as gaining an understanding about the research and planning that goes into creating a magazine. The task was to create a front cover for a magazine for sixth form students. Below is my mock-up's for the contents page and front cover. As well as the final product.
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