Mission Statement

Originally I set out to aim my magazine at a male target audience, I then altered my mission statement to suit a female target audience. After researching the target audience I found my magazine would be better suited to females as there was more interest in a music magazine aimed at woman, one that doesn't represent women as typical sex-objects but instead empowers them and shows them for their true potential.

Mission statement (The orginal to suit a male target audience)
My new music magazine is named Music Generator. The name is explains what the magazines purpose is generating new musical stars. It will give an insight into how the music industry is constructed and how to make it into the industry. Music Generator will offer its target audience a chance to appear on the cover. The aim of Music Generator is to show already established names in music, as well as showcasing new R&B Male and Female artists, promoting them to important record companies. The aim of Music Generator is to give everyone a chance to make it big no matter how humble and small of a background they have. As well as scouting for upcoming music producers. Giving people who rely on music as their escape or as a way to express how their feeling to share their music.
Music Generator will be distributed on a monthly basis, and will be sold at a retail price of £2.20 as the target audience are aged between 16-25 many of them will be students or just starting their careers so will not be earning a large amount of money. The magazine will be available from newsagents, supermarkets, and from certain fashion stores that reflect the target audience’s style.
Music Generator will feature a new and upcoming R&B artists and producers on its front cover, with an exclusive interview on who are they are, what their music is, who inspired them and how they’ve got to where they are now, Inspiring other artists and producers to follow in their footsteps. As well as gossip and the latest information on already established artists their latest music and gigs. In addition to this there will be an advice section, where readers can write in asking artists and record companies questions on their future in the music business. In addition to this it will feature, competitions, articles on the latest gigs, also content on fashion and lifestyle.
Music Generator promises to deliver each issue packed with inspiration and help for new artists, a new place to showcase their music. As well as all the latest gossip and music entertainment news for music fans, with the latest gigs and album reviews of all their favourite artists. As a magazine Music Generator believes everybody should have the right to music, and artists of all backgrounds, should be able to express their passion and love for music through their own music, as well as having a chance to show their music to record companies.
The target audience that Music Generator is mainly aimed at Males (However there may be a minority of female readers) in their teens to mid twenties who have a love and passion for R&B music, and are either a fan , or are inspired by the artists to make their own music and want to showcase it.



Mission Statement (Female version altered version to suit a female T.A)

My new music magazine is named Harmony. The name is inspired by the literal definition of Harmony ‘The way a piece of music is constructed’. It will give an insight into how the music industry is constructed and how to make it into the industry. Harmony will offer its target audience a chance to appear on the cover. The aim of Harmony is to show already established names in music, as well as showcasing new R&B female artists, promoting them to important record companies. As it stands there are currently no R&B magazines that are aimed at women. Current R&B magazines only show women as sex objects. This degrades their value in the music industry, and making men seem dominant and superior to them. Harmony will aim to empower women give them value in the music industry and show their talent.
Harmony will be distributed on a monthly basis, and will be sold at a retail price of £2.20 as the target audience are aged between 16-25 many of them will be students or just starting their careers so will not be earning a large amount of money. The magazine will be available from newsagents, supermarkets, and from certain fashion stores that reflect the target audience’s style.
Harmony will feature a new and upcoming R&B female artist on its front cover, with an exclusive interview on who are they are, what there music is, who inspired them and how they’ve got to where they are now, Inspiring other women to follow in their footsteps. As well as gossip and the latest information on already established artists their latest music and gigs. In addition to this there will be an advice section, where readers can write in asking artists and record companies questions on their future in the music business. In addition to this it will feature, competitions, articles on the latest gigs, also content on fashion and lifestyle.
Harmony promises to deliver each issue packed with inspiration and help for new artists, a new place to showcase their music. As well as all the latest gossip and music entertainment news for music fans, with the latest gigs and album reviews of all their favourite artists. As a magazine Harmony believes everybody should have the right to music, and women of all backgrounds, should be able to express their passion and love for music through their own music, as well as having a chance to show their music to record companies.
The target audience that Harmony is aimed at females in their teens to mid twenties who have a love and passion for R&B music, and are either a fan , or are inspired by the artists to make their own music and want to showcase it.